Redding, CT USA and Wessling, Germany, May 8, 2007 - Search Marketing Expo (SMX) events will be produced in Stockholm, Sweden and London, England in November 2007 by SMX parent Third Door Media, Inc. in partnership with Rising Media. Under terms of the multi-year agreement, Search Marketing Expo will be produced throughout Europe in several countries, beginning with

more

March 1, 2008: Following the hugely successful Widgety Goodness conference that took place in the UK in December 2007, Rising Media has teamed up with conference founder Ivan Pope for WidgetWebExpo: bringing together a huge range of widget, platform, mashup, api and programmable web experts to examine approaches to a fragmented web from both a commercial and a technical perspective. WidgetWebExpo will look at one of the key emerging online trends: the widgetization of content for social networks.

Widgets offer huge potential as carriers of marketing, brand and advertising messages into social networks. Successful widgets are viral in nature and can distribute your content or marketing message across the internet. This conference will inform and inspire you, giving you a thorough understanding of the opportunities and how to leverage them:

what role do widgets play in online strategy

what tools are available for the development and distribution of widgets

what destinations do widgets go to and how do I get them there

how do I track and analyse widgets once they have left home

Read more on WidgetWebExpo here.